Project
Qruue (social media app) iOS and Android

Qruue is a location based app that enables friends to conveniently manage, organise, meet with and get to one another effortlessly.

Deliverables 
Concepts, research, sketching, creating personas, wire framing, user flows, UX and UI design, user testing, visual design

Project
Splyt (ride pooling) iOS and Android app

Deliverables 
Concepts, sketching, user interface design, close collaboration with UX team, Interaction design, User testing

Problem In past years multiple affordable taxi apps have emerged in the UK market. This has revolutionised users experience and has made it more afforable for majority of people living in the big cities. However, there has been a lack of simple and intuitive ride pooling/sharing apps to make the ride far more affordable for everyone. The aim was to fill in the gap in the market and create a more affordable, easy and fun experience for the users. 

Solution Creating an on demand, easy to use taxi pooling mobile application offering the world’s commuters a new and cheaper way to get from A to B by enabling shared journeys, and hence shared costs, for passengers going in the same direction.

Project
MoneyFarm iOS app and brand refresh

MoneyFarm is a robo-advisors that provides financial advice or investment management online with moderate to minimal human intervention. They provide digital financial advice based on mathematical rules or algorithms.

Deliverables 
Concepts, research, sketching, wire framing, user flows, UX and some UI design, user testing

Problem

Project
Happy iOS dating app

Deliverables 
Concept, User research, Interviews, User flow, User goals and tasks, UX Design, Interaction design, Prototype, User testing

Problem In last few years I met lots of people mainly in there 30s and early 40s who started to try online dating. The number is growing more and more every year. Online dating is not a taboo anymore as it was a few years ago. Some people date, mate and get married through online dating websites and apps. However, there is a lot to be done in order to improve online dating market. Lots of people actually dislike online dating and finding it awkward, cluttered, time consuming while they get minimum exposure. 

Solution During 6 weeks of user research and face to face interviews and competitors analysis I found out that a big group of users have been missed out of online dating platforms. These are young professionals with the average+ income who are quite keen on a serious relationship and/or marriage. But they do not have the time to spend lots of time dating.

So I decided to bring in the concept of group dinner dating (6 people) by creating a very simple, clear and easy to use UI and navigation system. My aim was to encourage the users to engage, manage and book a dinner date (in group) only with a few taps. The first task after conducting the reasrch was to understand users frustration, create personas, user goals and needs and finally user flows. I ended up sketching and wireframing and kept reiterating them. the final deliverable was the InVision mobile prototype that I tested on a number of users.

After testing I added "after the event" features like; accessing full profile of the other users, timeline and messaging in order to follow-up after the actual event.

Project
Colobreathe branding, advertising campaign and iPad detail aid app

Deliverables 
Visual concept for the pitch including branding and adverts, Visual Design,
UX and UI design for iPad app

Agency 
Sudler & Hennessy

Awards 
IPA Best of Health Awards Digital Media 2013
The Global Awards 2012
PM Society Awards 2012

Brief I was commissioned to create visual language and branding pitch for Colobreathe. Colobreathe is an inhaler for the treatment of chronic pulmonary infections in patients with cystic fibrosis aged 6 years and older. Unfortunately the lifespan of these patients is extremely short and the treatments are hefty and require them to regularly visit the hospital. Colobreathe inhaler is very easy to use and can be taken in any environment whether an office or a playground. It allows the patients to live a free and fulfilling life. 

The brand propositions were freedom, happiness movement and lightness.

Solution I came up with the idea of using the toy windmill as part of logo and branding. Windmill was the best symbol as it conveys the idea of air, lightness, playfulness and freedom. The idea was very well received by the clinet and was commissioned to be developed soon after the pitch. That was when I started developing the iPad detail aid app for doctors and professional practitioners. I was responsible for concept, UX and UI design of the iPad. In 2012 and 2013 the iPad app and branding awarded nationally and internationally.

Project
Duphaston pitch

Deliverables 
Conceptualisation for the pitch, art direction, visual Design 

Agency 
Publicis Life Brands

Brief Duphaston is a worldwide established brand indicated for ten conditions all related to Progesterone deficiency. Its primary use is to prevent miscarriage in at risk pregnancies. The objection was to deepen brand trust through emotional brand benefits. Also to building emotional consumer-centric story into the 'discover the light' creative execution by using the warm glow and silhouette.

Solution I was hired as an Art Director on Duphaston pitch to work directly with Executive Creative Director and a team of Art Directors at Publicis. I worked extensively on the brief and the concept of light and comfort. After exploring different ideas I came up with series of imagery that depicted illuminated objects like baby cart that resided in mother's womb. Extensive Adobe Photoshop skills were used to create the illusion of light. The final imagery and concepts were used in the presented pitch to the client and proved to be successful and won the pitch for the company.

Project
Diabetes case study iPad app

Deliverables 
Concept, visual Design, UI/UX

Client 
Novartis

Agency 
Publicis Life Brands

Brief I was commissioned to redesign the user interface and interaction of an existing iPad case study app for diabetes. The main aim was to create a simple interface to depict and compare the case studies and relevant data.

Solution The final product was a linear app with three main components, all being accessed from the main screen. Also there were videos and white paper that user could access both from any where within the app.

Project
Femoston app pitch

Deliverables 
Conceptualisation for the pitch, UI for mobile app 

Agency 
Publicis Life Brands

Brief Femoston is a medication to control the symptoms of menopause. I was part of the team to work with art directors in order to come up with concepts for the advertising campaign, new website and mobile app.

Solution I created visuals for mobile app that was aiming to help the patients to understand, control and how to get help for their symptoms. Also to have more awareness of their monthly hormonal changes. The app had 6 main components:

I HRT Sleep
How to overcome insomnia and restless nights.

I HRT News
Links to useful websites and articles on menopause.

I HRT Advice
Got a question about menopause? Ask an expert. Learn how to talk to your doctor about treatments.

I HRT Treatment
Up-to-date news about the latest treatments.

I HRT Me
The sympton tracker allows the user to see how they have been feeling and gives tips on how to overcome any problems.

I HRT Sex
Tips on how to make sex enjoyable again.

Project
Trustees Tales conceptual storyboarding for 3 animations

Deliverables 
Concept, storyline, low-fidelity storyboards

Client 
Hymans Robertson

Agency 
Landscape

Brief Conceptualise and design three storyboards for Trustes Tales animations. Trustees Tales was a campaign created for Hymans Robertson to raise awareness and help the trustees with their pension scheme. Each story was derived and inspired by an actual event that had happened at some stage between the employee's and their client. The aim was to create fun and engaging animation to convey the message. Each animation had a certain message:

Calum, Allan and Trusty Coat Hanger
Message: Our innovative approach to integrated funding

John, Andy and the Balloon Poodle
Message: The sensitivity of monitoring fiduciary fund managers

Crawford, Gregor and the Three Punctures
Message: Ready for whatever risk throws your way?

Click here to watch all three animations

Solution I explored the brief, sketched and created multiple stories and scenarios based on a factual event that had happened in the past. The end result was one story board for each animation.  

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Suspendisse vulputate aliquam dui. Nulla elementum dui ut augue. Aliquam vehicula mi at mauris. Maecenas placerat, nisl at consequat rhoncus, sem nunc gravida justo, quis eleifend arcu velit quis lacus. Morbi magna magna, tincidunt a, mattis non, imperdiet vitae, tellus. Sed odio est, auctor ac, sollicitudin in, consequat vitae, orci. Fusce id felis. Vivamus sollicitudin metus eget eros.

All images used with permission from Anna Wahlgren.

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Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In posuere felis nec tortor. Pellentesque faucibus. Ut accumsan ultricies elit. Maecenas at justo id velit placerat molestie. Donec dictum lectus non odio. Cras a ante vitae enim iaculis aliquam. Mauris nunc quam, venenatis nec, euismod sit amet, egestas placerat, est. 

All images used with permission from Rut Sigurdardottir.

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​Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa. Sed eleifend nonummy diam. Praesent mauris ante, elementum et, bibendum at, posuere sit amet, nibh. Duis tincidunt lectus quis dui viverra vestibulum.

Suspendisse vulputate aliquam dui. Nulla elementum dui ut augue. Aliquam vehicula mi at mauris. Maecenas placerat, nisl at consequat rhoncus, sem nunc gravida justo, quis eleifend arcu velit quis lacus. Morbi magna magna, tincidunt a, mattis non, imperdiet vitae, tellus. Sed odio est, auctor ac, sollicitudin in, consequat vitae, orci. Fusce id felis. Vivamus sollicitudin metus eget eros.

​Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa. Sed eleifend nonummy diam. 

All images used with permission from Rut Sigurdardottir.

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