Project
Femoston app pitch
Deliverables
Conceptualisation for the pitch, UI for mobile app
Agency
Publicis Life Brands
Brief Femoston is a medication to control the symptoms of menopause. I was part of the team to work with art directors in order to come up with concepts for the advertising campaign, new website and mobile app.
Solution I created visuals for mobile app that was aiming to help the patients to understand, control and how to get help for their symptoms. Also to have more awareness of their monthly hormonal changes. The app had 6 main components:
I HRT Sleep
How to overcome insomnia and restless nights.
I HRT News
Links to useful websites and articles on menopause.
I HRT Advice
Got a question about menopause? Ask an expert. Learn how to talk to your doctor about treatments.
I HRT Treatment
Up-to-date news about the latest treatments.
I HRT Me
The sympton tracker allows the user to see how they have been feeling and gives tips on how to overcome any problems.
I HRT Sex
Tips on how to make sex enjoyable again.