Project
Happy iOS dating app
Deliverables
Concept, User research, Interviews, User flow, User goals and tasks, UX Design, Interaction design, Prototype, User testing
Problem In last few years I met lots of people mainly in there 30s and early 40s who started to try online dating. The number is growing more and more every year. Online dating is not a taboo anymore as it was a few years ago. Some people date, mate and get married through online dating websites and apps. However, there is a lot to be done in order to improve online dating market. Lots of people actually dislike online dating and finding it awkward, cluttered, time consuming while they get minimum exposure.
Solution During 6 weeks of user research and face to face interviews and competitors analysis I found out that a big group of users have been missed out of online dating platforms. These are young professionals with the average+ income who are quite keen on a serious relationship and/or marriage. But they do not have the time to spend lots of time dating.
So I decided to bring in the concept of group dinner dating (6 people) by creating a very simple, clear and easy to use UI and navigation system. My aim was to encourage the users to engage, manage and book a dinner date (in group) only with a few taps. The first task after conducting the reasrch was to understand users frustration, create personas, user goals and needs and finally user flows. I ended up sketching and wireframing and kept reiterating them. the final deliverable was the InVision mobile prototype that I tested on a number of users.
After testing I added "after the event" features like; accessing full profile of the other users, timeline and messaging in order to follow-up after the actual event.